Meet Our People

Health Professionals Alliance is a collective effort of multiple entities, specialists, and market verticals to offer the medical and dental community a national model that is truly revolutionary.

We exist to equip physician and dental practices with the tools necessary to maintain their independence, build value, increase profitability, and control their patient care.

Core Team

Roy Rose

Executive Chair & CEO

Grant Diggles

President

Christine Potter

Executive Administrator

John Van Leeuwen

Member Liaison

Jeff Reece

VP Sales

Roy Rose

Executive Chair & CEO

Roy Rose brings over 30 years of diverse experience in the private equity market to the Health Professionals Alliance (HPA) mission. As a financial and strategic professional, Roy has repeatedly propelled company growth, expansion and diversification by developing effective corporate strategies and restructuring plans for actionable business and financial transitions. Since 1985, he has provided leadership in structuring and investing in leverage buyouts, real estate, analysis, and private investing for nearly 40 acquisitions and management buyouts.

As CEO & Chairman of the Board for HPA, in addition to serving as CEO and chairman of Whitestone, Roy believes in a personal philosophy to that we all are capable of the courage to never settle for ‘average’ and can push oneself towards the exceptional. That’s part of what led him to the healthcare field. He saw an urgent need to put medical care back into the hands of physicians rather than insurance companies and hospital administrators in order to reduce the cost of treatment without compromising quality.

Roy brings his passion for competing with the knowledge that winning in business isn’t defined the same way as it is in sports, where there is always a distinct winner and a loser. A true win in business means there is never a loser. With Roy’s philosophy and guidance, HPA helps practices bring better care at lower costs for patients and more peace of mind to their doctors and dentists.

Grant Diggles

President

There is no box big enough to contain the many diverse interests of our President, Grant Diggles. Grant is a best-selling co-author for his work on “The Soul of Success, Vol 2” with Jack Canfield and he is led by a philosophy that embraces good relationships and solving problems as the best markers of success. In 2005 he took on the CEO role at Outpatient Anesthesia Services and went on to become CEO of a business management company called The Cummings Group from 2006 to 2018. With his own personal patient experiences driving him, Grant joined the HPA mission to positively impact patient care by helping doctors thrive. He sees the healthcare industry as naturally confusing and full of hard-working professionals who need advocates surrounding them to push for their organizations’ best interests. When fulfilling this advocacy properly, providers as well as patients benefit with better care and fewer headaches. We’re glad we have Grant on our team, serving our members every day.

Jessica McBurney, RN

VP of Membership

Combining over a decade of experience in healthcare with a knack for finding innovative solutions, Jessica has become an invaluable member of our HPA team. Her time as a hands-on clinical RN shaped a love of mentoring and showed her the debilitating consequences of poor organizational change. Jessica furthered her experience as an administrator for an independent review organization where she received extensive training in Lean methodology and operational efficiency. From there, healthcare consulting was a natural segue. Jessica joined dataDX as a Healthcare Business Consultant in 2018 where her broad range of experience cultivated a unique set of specialized skills. Her authentic understanding of the challenges that patients, providers and payors face in healthcare today made her an instinctive medical practice consultant. Once dataDX and HPA joined forces, Jessica’s talent for connecting the dots within healthcare organizations easily transitioned her into a new role as VP of Membership. This position empowers her to act as a liaison for our HPA membership base & strategic partners, working directly with both parties to maximize their potential. As VP of Membership, Jessica’s culmination of experience acts as a powerful lens through which she can identify lingering opportunities to align HPA membership interests across the various services. Her skill and her heart are a perfect match for our mission and there is no better advocate to have looking out for you!

John Van Leeuwen

Member Liaison

With a personal motto to ‘work hard at something you love, and your job will be a permanent vacation,’ John’s passion for helping dentists make sound financial decisions comes from the heart. As a young financial advisor, he realized that many dentists had little to no training on how to run their business or harnessing financial planning methods. When he saw how grateful they were for his expertise and guidance on these matters, John decided to carve out a niche in advising dental organizations. Soon, he became recognized as a leader in the industry by authoring articles, traveling the country for speaking engagements, and even developing dental school curricula to teach the business side of dentistry. For 27 years, John has advised dentists on all aspects of their personal and practice financial planning including: retirement, tax, estate, investment, cash flow, and debt management. From 1994 through 2005, he founded and was the president of the Portland firm IPA Dental Financial Planning. In 2006 John orchestrated a merger of IPA with the Partners Group where he acted as a Senior Vice President and Director of Dental Practice Services and Wealth Management. In 2011 he founded Green Sail Transitions, Inc., a dental practice valuation and sales company serving the Pacific Northwest. With so many years in the field, John has witnessed how often dentists struggle to accumulate wealth for retirement. This has only grown his dedication for helping dentists develop financial strategies that will maximize their options upon retiring. With a fierce commitment to honesty and integrity driving every decision he makes, he joined HPA to help spearhead our dental initiatives. John believes wholeheartedly that once more dental practitioners understand the vast benefits our model provides to hardworking doctors; they will see what a much-needed solution HPA offers to their lives and livelihoods.